“Identity is cause;
brand is effect.”
Case study on the city branding of Vienna, Austria
Brand consultant and former head of Tourism Vienna, Bernhard Klein, ran a case study on the city destination branding of Vienna. His focus was on how the Austrian capital was positioned around the world as capital of culture.
Case study on the rebranding of Barcelona
Our most popular city branding case study was run by brand strategist Juan Carlos Belloso in 2015. His description of the challenges involved in rebranding a city like Barcelona is invaluable not just for city managers and marketers, but for any professional charged with the challenging task of place branding
“However beautiful the strategy,
you should occasionally
look at the results.”
Efficient Public Service through outdoor advertising
Qumbet, as an urban designer, integrates outdoor advertising spaces into its specifically created urban street furniture at the discretion of the client. Today, all of Qumbets products have the potential to be used as mediums of outdoor advertising via light-boxes. This is an effective strategy that advertising agencies have the full benefit of using to communicate their vision, products and news as our light-boxes are 24/7 visible and are placed on high consumer traffic points. These locations enable them to capture the attention of a diverse as well as an encompassing target audience of outdoor urban space.